Production and the development of audiovisual businesses
Domestic production, investment, professional skills and digital transformation: connected challenges for the development of private radio and television.
Our positions on private broadcasting
ARTI’s proposals for private radio and television in Morocco address four areas: domestic production, advertising revenue, understanding audiences and distribution.
Strengthening the advertising economy of Moroccan media
Understanding advertising flows, matching media offerings to buyers’ needs and improving content funding: ARTI’s proposals for an advertising economy that supports Moroccan media.
Independent audience measurement that reflects changing media use
Understanding audiences and informing investment require reliable indicators. ARTI advocates independent measurement, explicit methods and governance that reflects the diversity of broadcasters and media use.
Radio and television: regulation and broadcasting costs
Changing services and regional diversity call for clear rules and sustainable distribution. ARTI brings these issues to discussions on the future of radio and television.