Training professionals, making programmes easier to access and sharing information on creative sector resources: ARTI’s cooperation has clear goals, in Morocco and internationally.
ARTI is a member of the Moroccan Media Federation (FMM), a sectoral federation within CGEM. The FMM represents media organisations’ professional interests and supports the sector’s modernisation, promoting professional ethics, press freedom and fair competition.
Discussions with the Moroccan Advertisers Association connect media needs with the expectations of businesses investing in communication. They concern knowledge of the advertising market, understanding audiences and making radio and television offerings clear.
For ARTI, this dialogue should help improve how campaign formats, broadcast conditions and results are presented. It informs the association's proposals on the advertising economy and the funding of Moroccan content, while respecting each media organisation's commercial autonomy.
The Union of Communication Consulting Agencies represents professions working between advertisers' expectations, campaign development and the choice of media. Dialogue with UACC connects the concerns of private radio and television broadcasters with those of advertising consultancy, creative work and media buying.
Professional discussions concern understanding media offerings and agencies' needs. For ARTI, the aim is to make the possibilities offered by radio, television and their digital services clearer and easier to incorporate into campaigns.
The Federation of Cultural and Creative Industries brings together organisations involved in creating, producing, distributing and marketing cultural goods and services. Discussions with FICC place audiovisual issues within this wider range of professions and businesses.
ARTI brings the concerns of private media to these exchanges: producing and circulating Moroccan content, developing skills and establishing the economic conditions for investment. This dialogue connects broadcasters' needs with those of creators, producers and other cultural professions.
From 14 to 19 September 2026, ARTI and DW Akademie organised a training programme within member media organisations in Casablanca, Rabat and Tangier. Led by Rachel Baig and Aldo Sánchez Vera, the sessions covered tracing sources, checking images, videos and audio content, and the critical use of artificial intelligence.
The training brought together teams from MFM, Chada FM and Chada TV, HIT Radio, Medina FM, Cap Radio and Radio Plus. Exercises within the media organisations connected verification tools with the working situations of journalists and digital teams. The feature on this training programme presents the methods explored and the participating teams.
The European Union supports Creative Morocco Gate.
The HIBA Foundation leads Creative Morocco Gate with ARTI, with support from the European Union. The programme is preparing a support platform for entrepreneurs in the cultural and creative industries: bringing useful information together, making resources easier to find and facilitating access to networks and development opportunities.
ARTI contributes to the programme's media component. Its role is to connect these resources with the audiences who can benefit from them, by preparing messages and formats suited to radio, television and digital media. The diversity of languages and the local roots of the media offer ways to reach project founders beyond specialist professional circles.
The ambition is to help a creator, a young business or a support organisation identify information and contacts relevant to their project. Preparation therefore combines a shared resource with work to make it accessible to its audiences, using content that is understandable and suited to how people seek information.
UNESCO supports ARTI's institutional digital presence in Arabic and French, helping make information about the association accessible to wider audiences.
ARTI also facilitates professionals' access to capacity development activities offered by UNESCO, particularly in media and information literacy. These activities relate to teams' needs in understanding sources, information quality and their relationship with audiences.
Cooperation with Radioplayer concerns the presence of Moroccan radio stations in connected environments: finding a station, recognising its brand and accessing its programmes through compatible listening interfaces. A memorandum of understanding between ARTI and Radioplayer initiated the preparation of Radioplayer Morocco.
The work covers the information identifying each station — names, logos, descriptions and programme data — as well as listening streams and their distribution. The project is in preparation. This shared approach aims to make radio stations easier to access while preserving each station's identity and control over its content.
ARTI is a member of the alliance
ARTI is a member of the World Radio Alliance, which brings together professional organisations representing radio stations and advertising sales houses. The alliance works to promote understanding of the value of radio and audio in a changing media and advertising environment.
This membership connects Moroccan radio stations with international discussions on research, professional practices and presenting the medium to advertisers. It allows experiences to be compared and informs thinking about radio's place in audiences' habits and communication strategies.
ARTI in the members directory
ARTI participates in the initiative
ARTI participates in Radio Ready for Connected Cars, an industry initiative defending radio's place in connected vehicles. The aim is for drivers to be able to find their stations easily through the screens, menus and voice controls of new in-car systems.
The initiative works on areas including station visibility, reliable identification and continuity between broadcast radio and digital services. This participation complements the preparation of Radioplayer Morocco: it connects the distribution project with professional discussions about how radio will remain accessible in the car.
The Radio Ready initiative