An initiative for radio in the car
Radio Ready for Connected Cars brings together public and commercial broadcasters, industry bodies and automotive stakeholders. Its aim is to protect radio’s accessibility, prominence and ease of use as dashboards offer more content and services.
Why this matters to Moroccan stations
How a station appears on a screen, in a menu or through voice controls affects how listeners find it. ARTI’s participation provides a way to bring Moroccan broadcasters’ needs into discussions and follow changes in these interfaces.
Complementing Radioplayer Maroc
Radio Ready focuses on collective industry work on radio’s place in connected cars. Radioplayer Maroc is preparing a shared distribution tool. The initiatives complement each other; they do not mean that the Moroccan service has already launched.